Think of the Discovery meeting as the blueprint of a house we are building together. In these blueprints we are drawing up, there are details we need to discuss about the material choices, the layout of the house that fits your lifestyle best, and of course the location. These are all important things to outline because the alternative is building a house without a plan. What the house would look like if we didn’t have blueprints to build from? It would have an unleveled cracked foundation, walls would not be square, and it would be annoying, dysfunctional, and even dangerous. So this first step is us sitting down together to figure out a plan that would make your brand successful.
The goal of the Discovery is to:
- Give you an opportunity to be heard.
- Hear about the tried-and-true and the never again’s.
- Share the vision, dreams, hope, and goals.
- Define success.
These are just big picture goals and we will talk through all of those things. But when we walk away from our meeting together, I want you to feel heard, I want to hear your story, and I want to know what success looks like to you.
This part of the process is crucial to assuring your brand is a direct reflection of you and your vision. We are not in the business of making a logo just to make a logo. We want to build brands that are representative of your business’ culture, product, service, community, language, values, etc.
Great, so now I’ve explained what the Discovery meeting is and why it’s important to our work moving forward. The next question I know that is jumping up and down in your mind like Hermione Granger in potions class is: How can I best prepare for this?
I love when clients take the time to consider preparing for this meeting. It makes conversation flow a lot smoother when you’re prepared with some of the information we will talk about.
Here are some things to be thinking about:
- The business history – The seed of an idea, big wins, devastating lows, pain points, projections.
- Your consumers – Tell me about the consumers you currently have, the ones you desire to have, etc.
- Differentiating – What makes you different from your industry competitor?
- Your dreams – What are your goals? Where do you want to be in your market? What do you want to be known for? When you close your eyes at night to dream about success, what does it look like?
I’m so excited to be working with you and embarking on our next steps together. Thank you for taking the time to prepare for our Discovery meeting together!