When we wrap up our time together, chances are you will receive one, if not all, of these file types. Common questions I get from my clients are, “what are these?” and “how do I use them?” So I’m going to outline the common file types I provide to my clients and what makes each of them special. Keep in mind that file types can be very intricate, so the below is just basics that you should know as a brand manager.
JPEG (Joint Photographic Experts Group) – This file type is a compressed version of the artwork file. If you have a logo in JPEG version, you will always have a white background behind it. The reduction in file size will be most ideal in a JPEG version if you need to upload a small file to the web. Primarily used for web, less frequently print.
PNG (Portable Network Graphics) – This file type is similar to the JPEG but will allow the background of a logo to be transparent. Because of this, you’ll notice that the file size is a bit larger than a JPEG. Primarily used for web, less frequently print.
EPS (Encapsulated PostScript) – This file type is a great option to send to a printer. EPS art is vector-based meaning that the art can be scaled up using a mathematical formula and will never lose its quality. This file type is usually preferred by printers to keep the quality clean.
PDF (Portable Document File) – This file type is also a great option to send to a printer. This version is also vector-based. PDFs are much easier for people to view without specialized design/print programs.