Helping small businesses achieve their goals by developing clear and consistent messaging through branding and other design services.


Your business is important and unique, so we have a process we undergo in partnership with you that go beyond making a logo. We begin with a Discovery Consultation so that together we can craft your identity in an authentic way. That consultation includes conversations about who your audience is and what you want your reputation to be. The Discovery process is truly the key to an effective brand. From there we have phases to refine details, but our intentional foundation to know your brand inside and out is what makes us so effective.

Serve Our Clients

Affinity values small businesses like yours. So we are intentional on finding ways to better serve you right where you are.

Get to Know Your Business.

We get to know you and your business because it’s unique and we want to deliver solutions that are right for your business.

Creative but Strategic

We love to do amazing design work, but not just for the sake of it. We are always going to make sure our scope aligns with your goals and objectives.

Do the Right Thing

We develop solutions that make sense for your business. We make sure we delivering the most impactful and cost-effective solutions to achieve your goals.

Meet Theresa MARCHI

Creative Director + Owner

For most of my childhood I was sure I was going to be a writer. I would fill notebook after notebook with poetry and shorts, breathing life into a good ol’ underdog story. When I began taking graphic communication classes in high school, I found myself using my storytelling as a strategy in my design work. The idea that design could make people feel a certain way and take action inspired me to keep telling stories in creative ways and make my work matter. This is exactly why Affinity exists today.

“The attention to detail Theresa brings to every aspect of a project from the paper to the layout and everything in between is amazing. She would spend weeks researching different print methods and foils to see which would fit the publication best, and was always open to discussing or tweaking different elements. She is polite, warm, intelligent, and an absolute joy to work with. I can’t recommend her enough.”

Alison Lane

"When I started my business I really couldn't imagine needing a logo or brand or even colors for my business. (How foolish I was!) When starting a business at a young age the questions are are you going to promote, what are you going to market, how are you going to afford x,y, and z. But Theresa made all of that so simple for me. She took her knowledge of my work, my personality, and my goals and created not only a stunning logo, but the basis of my actual brand. Even though I told her I just needed something with my name on it, she researched, studied, and created something that I could be proud of, love to show off, and was an easy way to identify my work. No matter if you are just starting your business or if you are a seasoned professional I cannot recommend Theresa enough, her vision, artistry, and talent shine through every piece of her work. She not only helped give my business an identity, but she helped me understand my clients, my market, and how to be a better business person. If you are looking to redesign your brand or just need a logo Theresa will create something beautiful that reflects you and makes you look great!"

Lindsay Hickman

Lindsay Hickman Photography