Frequently Asked Questions

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What's the difference between a brand and a logo?

A logo is described as a pictorial design that you put forth to help identify your company as well as your products. Logo design revolves around matching colors and graphics to communicate who you are. It is normally the first image your clients have of you.

On the other hand, branding is an umbrella marketing function aimed at positioning and promoting your products. It includes a company name, logo, slogans, and symbols that distinguish you from your competitors.

Unlike a logo, which you can design once, you build branding over time. This requires you to put relentless efforts into ensuring that the brand remains strong and popular with your clients and prospects.

Read more about the elements of a brand in my blog post, Elements of Brand Identities.

Why do I need a brand more than a logo?

Similarly, both the logo and the branding work on the image of your organization. The former illustrates an image that catches the beholder’s attention in a moment, while the latter determines the long-term perception that clients form in their minds from consuming our products and services.

I like pointing out the importance of a strong brand that captures attention, and that’s why it’s important to get a professional to help you develop all the elements in for your brand. Understating your market segments will also take you a step closer to aligning their needs and your business goals, hence develop your brand appropriately. 

Read more about the elements of a brand in my blog post, Elements of Brand Identities.

What value do you provide?
What should I expect from a Discovery Consultation?

Think of the Discovery meeting as the blueprint of a house we are building together. In these blueprints we are drawing up, there are details we need to discuss about the material choices, the layout of the house that fits your lifestyle best, and of course the location. These are all important things to outline because the alternative is building a house without a plan. What the house would look like if we didn’t have blueprints to build from? It would have an unleveled cracked foundation, walls would not be square, and it would be annoying, dysfunctional, and even dangerous. So this first step is us sitting down together to figure out a plan that would make your brand successful.

The goal of the Discovery is to:

  • Give you an opportunity to be heard. 
  • Hear about the tried-and-true and the never again’s.
  • Share the vision, dreams, hope, and goals.
  • Define success.

So I send you a questioneer to help us provide conversation direction and flesh out the goals of our work together. Once we review together during our meeting, I’ll have a better idea of the scope of work I can present to you before we get started. This makes sure our goals are in alignment so we can stay on track and measure success.

Do you offer branding packages?

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What other services do you offer?

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Do you offer discounts?

I do offer a web and branding bundle discount…

Do you offer web packages?

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How long are your timelines?

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If you do my logo, what file types do I get?

All logo projects include JPG, PNG, and EPS versions with a variety of RBG, CMYK, and black color options. This is important to provide you the tools you need to showcase your new look in the best quality. For more information about those file types and how you might use them, check out our blog article JPG, PNG, EPS, PDF: What Are They and How Do I Use Them?

Who owns the rights to the artwork you do for me?

In most cases, my clients own the rights to their artwork after final payment has been made. However, check your contract to make sure these are the terms we’ve agreed to.

Do you work in WordPress?

I have extensive experience coding, but I’ve found that my clients tend to have better experiences on web platforms that they (or their team) can easily manage. So while I can do WordPress (and other platforms) and will on a case-by-case basis, I try to exclusively work with Squarespace to that you can feel confident managing the website after our work together is complete. 

“The attention to detail Theresa brings to every aspect of a project from the paper to the layout and everything in between is amazing. She would spend weeks researching different print methods and foils to see which would fit the publication best, and was always open to discussing or tweaking different elements. She is polite, warm, intelligent, and an absolute joy to work with. I can’t recommend her enough.”

Alison Lane

"When I started my business I really couldn't imagine needing a logo or brand or even colors for my business. (How foolish I was!) When starting a business at a young age the questions are constant...how are you going to promote, what are you going to market, how are you going to afford x,y, and z. But Theresa made all of that so simple for me. She took her knowledge of my work, my personality, and my goals and created not only a stunning logo, but the basis of my actual brand. Even though I told her I just needed something with my name on it, she researched, studied, and created something that I could be proud of, love to show off, and was an easy way to identify my work. No matter if you are just starting your business or if you are a seasoned professional I cannot recommend Theresa enough, her vision, artistry, and talent shine through every piece of her work. She not only helped give my business an identity, but she helped me understand my clients, my market, and how to be a better business person. If you are looking to redesign your brand or just need a logo Theresa will create something beautiful that reflects you and makes you look great!"

Lindsay Hickman

Lindsay Hickman Photography