Frequently Asked Questions

What's the difference between a brand and a logo?

A logo is described as a visual design that you put forth to help identify your company and your products. Logo design revolves around matching colors and graphics to communicate who you are. It is usually the first image your clients have of you.

On the other hand, branding is an umbrella marketing function to position and promote your products. It includes a company name, logo, slogans, and symbols that distinguish you from your competitors.

Unlike a logo, which you can design once, you build branding over time. This requires you to put relentless efforts into ensuring that the brand remains strong and popular with your clients and prospects.

Read more about the elements of a brand in my blog post, Elements of Brand Identities.

Why do I need a brand more than a logo?

Similarly, both the logo and the branding work on the image of your organization. The former illustrates an image that catches the beholder’s attention in a moment, while the latter determines the long-term perception that clients form in their minds from consuming our products and services.

I like pointing out the importance of a strong brand that captures attention, and that’s why it’s crucial to get a professional to help you develop all the elements in for your brand. Understating your market segments will also take you closer to aligning their needs and your business goals, expanding your brand appropriately.

Read more about the elements of a brand in my blog post, Elements of Brand Identities.

What value do you provide?

All of the work we do is intentional and unique to each of our clients. We can think through your brand strategy from brand development to what it looks like in various print and digital forms, even the non-traditional where appropriate.

What should I expect from a Discovery Consultation?

Think of the Discovery meeting as the blueprint of a house we are building together. In these blueprints we are drawing up, there are details we need to discuss the material choices, the layout of the house that fits your lifestyle best, and of course, the location. These are all important things to outline because the alternative is building a house without a plan. What would the house look like if we didn’t have blueprints to build from? It would have an unleveled cracked foundation; walls would not be square, and annoying, dysfunctional, and even dangerous. So this first step is us sitting down together to figure out a plan to make your brand successful.

The goal of the Discovery is to:

  • Learn about your history and where you want to take your business from here
  • Share the vision, dreams, hope, and goals.
  • Define success.

So I send you a questionnaire to help us provide conversation direction and flesh out the goals of our work together. Once we review together during our meeting, I’ll have a better idea of the scope of work I can present to you before we get started. This makes sure our goals are in alignment to stay on track and measure success.

Do you offer branding packages?

There are three branding package options we’ve put together based on previous clients’ budgets and goals and add-on items.

Do you offer web packages?

Yes! If you add website design to a Standard or Comprehensive Brand Package and save 10% on your Website Package.

How long are your timelines?

It depends! While some one-off deliverables like white-papers may take me a week or two, branding can take a month, depending on your package. A website is typically over a month to develop.

If you do my logo, what file types do I get?

All logo projects include JPG, PNG, and EPS versions with various RBG, CMYK, and black color options. This is important to provide you with the tools to showcase your new look in the best quality. For more information about those file types and how you might use them, check out our blog article JPG, PNG, EPS, PDF: What Are They and How Do I Use Them?

Do you work in WordPress?

I have extensive experience coding, but I’ve found that my clients tend to have better experiences on web platforms that they (or their team) can easily manage. So while I can do other platforms (and will on a case-by-case basis depending on the scope), I try to work with Squarespace or WordPress exclusively so that you can feel confident managing the website after our work together is complete.

Who owns the rights to the artwork you do for me?

In most cases, our clients own the rights to their artwork after the final payment has been made. However, your contract will have those terms outlined.

Do you offer discounts?

We know what it’s like to work in a non-profit industry, trying to be good stewards of the funds to maximize the impact of your mission. Because of this, we offer a 10% non-profit discount for registered 501(c)(3) organizations.