3 Common Print Mistakes That Small Business Owners Make

Starting a business is an exciting venture with so many benefits, including the opportunity to explore your passion and freedom to manage your time. After beginning a new business venture, your next priority is acquiring customers and building your client base. That...

Making Serving the Community Part of the Business Plan

Social responsibility and community involvement can help your business stand out from the competition. When creating your business plan, efficient marketing strategies and building a well-recognized brand go hand-in-hand. However, more than just a strong marketing...

What You Need To Know About Font Paring and Typography Hierarchy

Having a typographic hierarchy tells a read which information is most important and the order in which it should be read. Having established styles for each of these tiers is important and something the designer you hire considers as they develop your brand. Elements...

Book Review: You Don’t Have To Be a Shark by Robert Herjavec

You Don’t Have To Be A Shark by Robert Herjavec describes his journey as a salesman and the lessons he has taken away from his experiences. Herjavec is a self-made millionaire with a strong background in technology and star on the popular reality TV show on ABC, Shark...

5 Steps to Developing a Strong Mission Statement For Your Brand

Your mission statement is your reference point for how and in what way your business will serve. It is a descriptor of your goals and vision and captures the entire brand in a few short sentences. It sounds like a lot of pressure, and it is. But this process of...