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Think of the Discovery meeting as the blueprint of a house we are building together. In these blueprints we are drawing up, there are details we need to discuss about the material choices, the layout of the house that fits your lifestyle best, and of course the location. These are all important things to outline because the alternative is building a house without a plan. What the house would look like if we didn’t have blueprints to build from? It would have an unleveled cracked foundation, walls would not be square, and it would be annoying, dysfunctional, and even dangerous. So this first step is us sitting down together to figure out a plan that would make your brand successful.
Starting a business is an exciting venture with so many benefits, including the opportunity to explore your passion and freedom to manage your time. After beginning a new business venture, your next priority is acquiring customers and building your client base. That...
Social responsibility and community involvement can help your business stand out from the competition. When creating your business plan, efficient marketing strategies and building a well-recognized brand go hand-in-hand. However, more than just a strong marketing...
Having a typographic hierarchy tells a read which information is most important and the order in which it should be read. Having established styles for each of these tiers is important and something the designer you hire considers as they develop your brand. Elements...
You Don’t Have To Be A Shark by Robert Herjavec describes his journey as a salesman and the lessons he has taken away from his experiences. Herjavec is a self-made millionaire with a strong background in technology and star on the popular reality TV show on ABC, Shark...
Your mission statement is your reference point for how and in what way your business will serve. It is a descriptor of your goals and vision and captures the entire brand in a few short sentences. It sounds like a lot of pressure, and it is. But this process of...
When we wrap up our time together, chances are you will receive one, if not all, of these file types. Common questions I get from my clients are, “what are these?” and “how do I use them?” So I’m going to outline the common file types I provide to my clients and what makes each of them special. Keep in mind that file types can be very intricate, so the below is just basics that you should know as a brand manager.
As someone who manages your brand, having a basic understanding of color profiles is important to assure your brand is represented correctly and consistently. This is an outline of color profiles you might run into and what they mean.
A huge part of the services Affinity Studios offers is brand development. I have three package options (as well as opportunities to customize) that are specifically focused on brand identity development. But if it’s so centrical to Affinity Studios, what is a brand and why does your business need one?
So much research went into how to start a business and what that could look like for Affinity Studios. There were so many ideas from my past work experiences that I was excited to implement, but there were so many things I had no clue about. I mean even today I’m still learning. But below are some of the best books I’ve read this year and how they’ve helped me.
Welcome to the Affinity Studios Blog! This is where I nerd-out and share everything I know in order to better serve you, my friends and clients. Most of these topics come from commonly asked questions or things I’m passionate about. If there’s something you’d like me to share, let me know!
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