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A Guide to Website and Branding Accessibility
Having a strong online presence is now more important than ever, and your website is the foundation of all your branding strategies. Even with pristine social media pages and a polished Google My Business listing, all your marketing and advertising tactics are heavily...
How to Create Actionable Quarterly and Annual Goals for Your Business
There's no denying the value of creating strategic goals, both in the long-term and the short-term. Without actionable goals, and a way to keep track of your progress, you can end up using too much energy on the day-to-day demands of running your business. Goals...
3 Common Print Mistakes That Small Business Owners Make
Starting a business is an exciting venture with so many benefits, including the opportunity to explore your passion and freedom to manage your time. After beginning a new business venture, your next priority is acquiring customers and building your client base. That...
Making Serving the Community Part of the Business Plan
Social responsibility and community involvement can help your business stand out from the competition. When creating your business plan, efficient marketing strategies and building a well-recognized brand go hand-in-hand. However, more than just a strong marketing...
What You Need To Know About Font Paring and Typography Hierarchy
Having a typographic hierarchy tells a read which information is most important and the order in which it should be read. Having established styles for each of these tiers is important and something the designer you hire considers as they develop your brand. Elements...
Book Review: You Don’t Have To Be a Shark by Robert Herjavec
You Don’t Have To Be A Shark by Robert Herjavec describes his journey as a salesman and the lessons he has taken away from his experiences. Herjavec is a self-made millionaire with a strong background in technology and star on the popular reality TV show on ABC, Shark...
5 Steps to Developing a Strong Mission Statement For Your Brand
Your mission statement is your reference point for how and in what way your business will serve. It is a descriptor of your goals and vision and captures the entire brand in a few short sentences. It sounds like a lot of pressure, and it is. But this process of...
JPG, PNG, EPS, PDF: What Are They and How Do I Use Them?
When we wrap up our time together, chances are you will receive one, if not all, of these file types. Common questions I get from my clients are, “what are these?” and “how do I use them?” So I’m going to outline the common file types I provide to my clients and what makes each of them special. Keep in mind that file types can be very intricate, so the below is just basics that you should know as a brand manager.
Color Profiles: Why They Matter to Someone Who’s Not a Designer
As someone who manages your brand, having a basic understanding of color profiles is important to assure your brand is represented correctly and consistently. This is an outline of color profiles you might run into and what they mean.
Hi, there!
Welcome to the Affinity Studios Blog! This is where I nerd-out and share everything I know in order to better serve you, my friends and clients. Most of these topics come from commonly asked questions or things I’m passionate about. If there’s something you’d like me to share, let me know!
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