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AFFINITY STUDIOS BLOG

7 Easy Ways to Boost Your SEO – DIY Edition

7 Easy Ways to Boost Your SEO – DIY Edition

Just how important is SEO? The benefits of SEO are immense, especially when you're running a small business on a budget. Yes, that's right. You can pull effective DIY SEO strategies even on a budget. Some of the benefits of an optimized web presence include; Higher...

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How to Build Your Team and Impact With Outsourcing

How to Build Your Team and Impact With Outsourcing

I never understood the impact outsourcing could have on a business until I did it. For most of us solopreneurs, the idea of outsourcing comes across as a preserve for large companies with massive operations. But in reality, you don't need a huge portfolio or budget to...

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Taking a Break is Taking Care of Your Business

Taking a Break is Taking Care of Your Business

No doubt the success you have achieved so far is thanks to the dedication and sacrifices you have made since you set up the business. Hard work is an essential ingredient of success not just in your industry but in almost every field out there. However, sometimes we...

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A Guide to Website and Branding Accessibility

A Guide to Website and Branding Accessibility

Having a strong online presence is now more important than ever, and your website is the foundation of all your branding strategies. Even with pristine social media pages and a polished Google My Business listing, all your marketing and advertising tactics are heavily...

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JPG, PNG, EPS, PDF: What Are They and How Do I Use Them?

JPG, PNG, EPS, PDF: What Are They and How Do I Use Them?

When we wrap up our time together, chances are you will receive one, if not all, of these file types. Common questions I get from my clients are, “what are these?” and “how do I use them?” So I’m going to outline the common file types I provide to my clients and what makes each of them special. Keep in mind that file types can be very intricate, so the below is just basics that you should know as a brand manager.

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Elements of Brand Identities

Elements of Brand Identities

A huge part of the services Affinity Studios offers is brand development. I have three package options (as well as opportunities to customize) that are specifically focused on brand identity development. But if it’s so centrical to Affinity Studios, what is a brand and why does your business need one?

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Discovery Consultation: Curating a Pinterest Board

Discovery Consultation: Curating a Pinterest Board

One way to prepare for our Discovery Consultation meeting is to curate a Pinterest Board. The world of Pinterest can be so overwhelming and overstimulating. But on the other hand, it can be so helpful to do visual research to see what appeals to you and what doesn’t. The goal is to have between 5-10 pins per section. This gives a healthy breadth of your style and aesthetic preferences.

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What is a Discovery Meeting?

What is a Discovery Meeting?

Think of the Discovery meeting as the blueprint of a house we are building together. In these blueprints we are drawing up, there are details we need to discuss about the material choices, the layout of the house that fits your lifestyle best, and of course the location. These are all important things to outline because the alternative is building a house without a plan. What the house would look like if we didn’t have blueprints to build from? It would have an unleveled cracked foundation, walls would not be square, and it would be annoying, dysfunctional, and even dangerous. So this first step is us sitting down together to figure out a plan that would make your brand successful.

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Hi, there!

Welcome to the Affinity Studios Blog!  This is where I nerd-out and share everything I know in order to better serve you, my friends and clients. Most of these topics come from commonly asked questions or things I’m passionate about. If there’s something you’d like me to share, let me know!

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