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How to Build Your Team and Impact With Outsourcing
I never understood the impact outsourcing could have on a business until I did it. For most of us solopreneurs, the idea of outsourcing comes across as a preserve for large companies with massive operations. But in reality, you don't need a huge portfolio or budget to...
Taking a Break is Taking Care of Your Business
No doubt the success you have achieved so far is thanks to the dedication and sacrifices you have made since you set up the business. Hard work is an essential ingredient of success not just in your industry but in almost every field out there. However, sometimes we...
Complete Guide to Choosing a Unique and Valuable Name for Your Business
A unique business name can make a huge difference in growing your customer base and brand loyalty, especially if you are operating in a competitive market space. While a valuable business name should be easily brandable, you also want a business name your target...
6 Business Reasons Why You Should Outsource Your Brand Design Process
Beyond what you sell or offer, there is the essence of your business- your brand. It's more than a logo or a slogan. Your brand is what your customers perceive you to be. Naturally, you'll want to oversee all aspects of your brand design- from the logo to the font,...
5 Key Ways to Transform Your Marketing Efforts for Real Estate Agents
Real estate marketing is an endless endeavor that can be both exciting and challenging. To thrive in the industry, you have to invest in your social capital. That means that you have to leverage your company image and contacts to work towards your business' advantage....
A Guide to Website and Branding Accessibility
Having a strong online presence is now more important than ever, and your website is the foundation of all your branding strategies. Even with pristine social media pages and a polished Google My Business listing, all your marketing and advertising tactics are heavily...
How to Create Actionable Quarterly and Annual Goals for Your Business
There's no denying the value of creating strategic goals, both in the long-term and the short-term. Without actionable goals, and a way to keep track of your progress, you can end up using too much energy on the day-to-day demands of running your business. Goals...
3 Common Print Mistakes That Small Business Owners Make
Starting a business is an exciting venture with so many benefits, including the opportunity to explore your passion and freedom to manage your time. After beginning a new business venture, your next priority is acquiring customers and building your client base. That...
Making Serving the Community Part of the Business Plan
Social responsibility and community involvement can help your business stand out from the competition. When creating your business plan, efficient marketing strategies and building a well-recognized brand go hand-in-hand. However, more than just a strong marketing...
What You Need To Know About Font Paring and Typography Hierarchy
Having a typographic hierarchy tells a read which information is most important and the order in which it should be read. Having established styles for each of these tiers is important and something the designer you hire considers as they develop your brand. Elements...
Book Review: You Don’t Have To Be a Shark by Robert Herjavec
You Don’t Have To Be A Shark by Robert Herjavec describes his journey as a salesman and the lessons he has taken away from his experiences. Herjavec is a self-made millionaire with a strong background in technology and star on the popular reality TV show on ABC, Shark...
5 Steps to Developing a Strong Mission Statement For Your Brand
Your mission statement is your reference point for how and in what way your business will serve. It is a descriptor of your goals and vision and captures the entire brand in a few short sentences. It sounds like a lot of pressure, and it is. But this process of...
JPG, PNG, EPS, PDF: What Are They and How Do I Use Them?
When we wrap up our time together, chances are you will receive one, if not all, of these file types. Common questions I get from my clients are, “what are these?” and “how do I use them?” So I’m going to outline the common file types I provide to my clients and what makes each of them special. Keep in mind that file types can be very intricate, so the below is just basics that you should know as a brand manager.
Color Profiles: Why They Matter to Someone Who’s Not a Designer
As someone who manages your brand, having a basic understanding of color profiles is important to assure your brand is represented correctly and consistently. This is an outline of color profiles you might run into and what they mean.
Elements of Brand Identities
A huge part of the services Affinity Studios offers is brand development. I have three package options (as well as opportunities to customize) that are specifically focused on brand identity development. But if it’s so centrical to Affinity Studios, what is a brand and why does your business need one?
Discovery Consultation: Curating a Pinterest Board
One way to prepare for our Discovery Consultation meeting is to curate a Pinterest Board. The world of Pinterest can be so overwhelming and overstimulating. But on the other hand, it can be so helpful to do visual research to see what appeals to you and what doesn’t. The goal is to have between 5-10 pins per section. This gives a healthy breadth of your style and aesthetic preferences.
What is a Discovery Meeting?
Think of the Discovery meeting as the blueprint of a house we are building together. In these blueprints we are drawing up, there are details we need to discuss about the material choices, the layout of the house that fits your lifestyle best, and of course the location. These are all important things to outline because the alternative is building a house without a plan. What the house would look like if we didn’t have blueprints to build from? It would have an unleveled cracked foundation, walls would not be square, and it would be annoying, dysfunctional, and even dangerous. So this first step is us sitting down together to figure out a plan that would make your brand successful.
Hi, there!
Welcome to the Affinity Studios Blog! This is where I nerd-out and share everything I know in order to better serve you, my friends and clients. Most of these topics come from commonly asked questions or things I’m passionate about. If there’s something you’d like me to share, let me know!
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