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What You Need To Know About Font Paring and Typography Hierarchy

Having a typographic hierarchy tells a read which information is most important and the order in which it should be read. Having established styles for each of these tiers is important and something the designer you hire considers as they develop your brand. Elements...

Book Review: You Don’t Have To Be a Shark by Robert Herjavec

You Don’t Have To Be A Shark by Robert Herjavec describes his journey as a salesman and the lessons he has taken away from his experiences. Herjavec is a self-made millionaire with a strong background in technology and star on the popular reality TV show on ABC, Shark...

5 Steps to Developing a Strong Mission Statement For Your Brand

Your mission statement is your reference point for how and in what way your business will serve. It is a descriptor of your goals and vision and captures the entire brand in a few short sentences. It sounds like a lot of pressure, and it is. But this process of...