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7 Easy Ways to Boost Your SEO – DIY Edition

Just how important is SEO? The benefits of SEO are immense, especially when you’re running a small business on a budget. Yes, that’s right. You can pull effective DIY SEO strategies even on a budget. Some of the benefits of an optimized web presence...

3 Common Print Mistakes That Small Business Owners Make

Starting a business is an exciting venture with so many benefits, including the opportunity to explore your passion and freedom to manage your time. After beginning a new business venture, your next priority is acquiring customers and building your client base. That...

JPG, PNG, EPS, PDF: What Are They and How Do I Use Them?

When we wrap up our time together, chances are you will receive one, if not all, of these file types. Common questions I get from my clients are, “what are these?” and “how do I use them?” So I’m going to outline the common file types I provide to my clients and what makes each of them special. Keep in mind that file types can be very intricate, so the below is just basics that you should know as a brand manager.

Elements of Brand Identities

A huge part of the services Affinity Studios offers is brand development. I have three package options (as well as opportunities to customize) that are specifically focused on brand identity development. But if it’s so centrical to Affinity Studios, what is a brand and why does your business need one?

Discovery Consultation: Curating a Pinterest Board

One way to prepare for our Discovery Consultation meeting is to curate a Pinterest Board. The world of Pinterest can be so overwhelming and overstimulating. But on the other hand, it can be so helpful to do visual research to see what appeals to you and what doesn’t. The goal is to have between 5-10 pins per section. This gives a healthy breadth of your style and aesthetic preferences.