When we wrap up our time together, chances are you will receive one, if not all, of these file types. Common questions I get from my clients are, “what are these?” and “how do I use them?” So I’m going to outline the common file types I provide to my clients and what makes each of them special. Keep in mind that file types can be very intricate, so the below is just basics that you should know as a brand manager.
As someone who manages your brand, having a basic understanding of color profiles is important to assure your brand is represented correctly and consistently. This is an outline of color profiles you might run into and what they mean.
A huge part of the services Affinity Studios offers is brand development. I have three package options (as well as opportunities to customize) that are specifically focused on brand identity development. But if it’s so centrical to Affinity Studios, what is a brand and why does your business need one?
One way to prepare for our Discovery Consultation meeting is to curate a Pinterest Board. The world of Pinterest can be so overwhelming and overstimulating. But on the other hand, it can be so helpful to do visual research to see what appeals to you and what doesn’t. The goal is to have between 5-10 pins per section. This gives a healthy breadth of your style and aesthetic preferences.
Think of the Discovery meeting as the blueprint of a house we are building together. In these blueprints we are drawing up, there are details we need to discuss about the material choices, the layout of the house that fits your lifestyle best, and of course the location. These are all important things to outline because the alternative is building a house without a plan. What the house would look like if we didn’t have blueprints to build from? It would have an unleveled cracked foundation, walls would not be square, and it would be annoying, dysfunctional, and even dangerous. So this first step is us sitting down together to figure out a plan that would make your brand successful.