What You Need To Know About Font Paring and Typography Hierarchy

Having a typographic hierarchy tells a read which information is most important and the order in which it should be read. Having established styles for each of these tiers is important and something the designer you hire considers as they develop your brand. Elements...

JPG, PNG, EPS, PDF: What Are They and How Do I Use Them?

When we wrap up our time together, chances are you will receive one, if not all, of these file types. Common questions I get from my clients are, “what are these?” and “how do I use them?” So I’m going to outline the common file types I provide to my clients and what makes each of them special. Keep in mind that file types can be very intricate, so the below is just basics that you should know as a brand manager.

Elements of Brand Identities

A huge part of the services Affinity Studios offers is brand development. I have three package options (as well as opportunities to customize) that are specifically focused on brand identity development. But if it’s so centrical to Affinity Studios, what is a brand and why does your business need one?

Discovery Consultation: Curating a Pinterest Board

One way to prepare for our Discovery Consultation meeting is to curate a Pinterest Board. The world of Pinterest can be so overwhelming and overstimulating. But on the other hand, it can be so helpful to do visual research to see what appeals to you and what doesn’t. The goal is to have between 5-10 pins per section. This gives a healthy breadth of your style and aesthetic preferences.