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What is a Discovery Meeting?

Think of the Discovery meeting as the blueprint of a house we are building together. In these blueprints we are drawing up, there are details we need to discuss about the material choices, the layout of the house that fits your lifestyle best, and of course the location. These are all important things to outline because the alternative is building a house without a plan. What the house would look like if we didn’t have blueprints to build from? It would have an unleveled cracked foundation, walls would not be square, and it would be annoying, dysfunctional, and even dangerous. So this first step is us sitting down together to figure out a plan that would make your brand successful.

How to Build Your Team and Impact With Outsourcing

I never understood the impact outsourcing could have on a business until I did it. For most of us solopreneurs, the idea of outsourcing comes across as a preserve for large companies with massive operations. But in reality, you don't need a huge portfolio or budget to...

Taking a Break is Taking Care of Your Business

No doubt the success you have achieved so far is thanks to the dedication and sacrifices you have made since you set up the business. Hard work is an essential ingredient of success not just in your industry but in almost every field out there. However, sometimes we...

6 Business Reasons Why You Should Outsource Your Brand Design Process

Beyond what you sell or offer, there is the essence of your business- your brand. It's more than a logo or a slogan. Your brand is what your customers perceive you to be. Naturally, you'll want to oversee all aspects of your brand design- from the logo to the font,...

5 Key Ways to Transform Your Marketing Efforts for Real Estate Agents

Real estate marketing is an endless endeavor that can be both exciting and challenging. To thrive in the industry, you have to invest in your social capital. That means that you have to leverage your company image and contacts to work towards your business' advantage....

A Guide to Website and Branding Accessibility

Having a strong online presence is now more important than ever, and your website is the foundation of all your branding strategies. Even with pristine social media pages and a polished Google My Business listing, all your marketing and advertising tactics are heavily...

How to Create Actionable Quarterly and Annual Goals for Your Business

There's no denying the value of creating strategic goals, both in the long-term and the short-term. Without actionable goals, and a way to keep track of your progress, you can end up using too much energy on the day-to-day demands of running your business. Goals...

3 Common Print Mistakes That Small Business Owners Make

Starting a business is an exciting venture with so many benefits, including the opportunity to explore your passion and freedom to manage your time. After beginning a new business venture, your next priority is acquiring customers and building your client base. That...

Making Serving the Community Part of the Business Plan

Social responsibility and community involvement can help your business stand out from the competition. When creating your business plan, efficient marketing strategies and building a well-recognized brand go hand-in-hand. However, more than just a strong marketing...

What You Need To Know About Font Paring and Typography Hierarchy

Having a typographic hierarchy tells a read which information is most important and the order in which it should be read. Having established styles for each of these tiers is important and something the designer you hire considers as they develop your brand. Elements...