Client: Cheese, Please! A fictional organic cheese company
Deliverables: Three packaging options for various cheeses
Objective: My team had 24 hours with the scope to was to design and mockup organic cheese packaging targeted to the millennial demographic.
Solution: The process included an in-depth study of color palettes and typography, finally landing on a playful aesthetic in its illustration and bright coloring. The intent for the materials was eco-friendly wrapping paper with print and recycled cardboard for the base. The cheese label on the side gave flexibility for stocking shelves, as it allows the cheeses to be stacked or aligned side-by-side.
Additional Credits: Alex Barley, Carolina Carini, Christina Teruel