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Clarity it

Branding | Print Ad


Taylor came to Affinity Studios looking for a fresh new brand with a new name in mind for his IT business. The idea was to call it “Clarity IT” because his service was providing clarity for so many business owners. 

Client: Taylor Roy

The Challenge

Rebrand and develop a new tagline that will express the approachability and professionalism that Clarity brings to IT solutions.


The Solution

The color palette in all of the options leaned more toward blue colors for their calming effect. Taylor loved the idea of calling out the “it” in Clarity, so we explored a wordmark direction as well as various iconography. The wordmark just seemed to be the most, well, clear and direct option. It was also the boldest. Taylor did like the idea of a circuit board pattern to add to the visual language as well, so we found areas where we could utilize this.

I can’t say enough good things about Theresa and the work she did for my company. Besides being professional and very responsive, the quality of work was excellent! She made the rebranding process fun, helped me brainstorm for slogans, and created marketing collateral; all while staying within our budget. If you need creative graphic design and marketing help, I highly recommend working with Theresa!


Taylor Roy

Owner, Clarity IT