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Douglas & Co.

Branding | Website


Chris and Andrew started their father-and-son gunsmithing business after Chris retired from a long and impactful career in law enforcement. The pair pride themselves on delivering quality service to their customers and a high level of craftsmanship. 

Client: Chris Marchi and Andrew Marchi

The Challenge

Starting a new business means they needed the works. So they partnered with Affinity Studios for their detail-oriented, family-run gunsmithing brand development, business cards, and web design.


The Solution

Inspired by the elements and details in traditional gunsmithing, a vintage font was chosen for the logo paired with metalic textures.