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Lucky 52

Branding

Background

The Rotary Club of City Center was looking to rebrand its super raffle in order to make its brand more engaging so that they could more efficiently raise funds for their community

Client: The Rotary Club of City Center

The Challenge

Develop a new brand named “The Lucky 52”, which represents one winner per week in the year.

 

The Solution

Playing off this idea of being a “lucky” winner, and knowing the raffle kicks off in March, we looked at this St. Patricks Day themed logo concept. Below are a collection of examples presented in collaboration with designer Katie Bradford.