Background

This boutique uniquely provides gender neutral clothing options for babies and toddlers. They also provide a variety of montessori toy option which, in addition to gender neutral clothes, also lacks in the market saturated with stark girl/boy clothes and toys that don’t encourage imaginative play.

*This is a fictional branding project.

The Challenge

Develop a brand for a gender neutral boutique for children’s clothes that also sells montessori toys.

The Solution

Tapping in to organic and simple shapes with a muted color palette to mimic the brand’s values.